First things first: we believe in goodie bags. We make goodie bags and we source and brand the stuff that goes inside them, so we clearly have a vested interest. We believe they are an expected takeaway and an incredible opportunity for every event. BUT lately we’ve got to thinking that maybe we (you, us) should be looking at them a little differently. A goodie bag is the physical take-away of your event, and a huge opportunity to show your clients exactly what you believe. If your clients are important to you (and we know that they are) give the people what they want BUT ALSO show them who you are. Here are some ideas to make your goodie bags better (and which may even do some good at the same time).
If your event is exclusive (less than fifty people) you have an incredible opportunity to create something truly personal for your attendees. This from Amy Kean, Author of the feminist graphic novel for girls, The Little Girl Who Gave Zero Fucks, ‘I created small bespoke ‘thank you’ cartoons for everyone that bought my book, and however small, that personal touch at purchase really made a difference. People were buying copies purely for the validation on receipt! I also wrote full-length personalised poems for a number of readers, based on a quick form they had to fill in about their dreams and ambitions and worries and so on. Four or five verses that were totally tailor-made for each person. This kind of content is very emotionally received (in a positive way!) and will give you an advocate for life. What customers really appreciate is those small touches that demonstrate they’re valued; a bit of work upfront will set you apart from the competition, and I think it helped position me as an author who wants to have a proper conversation with their readers.”
2. Doing Some Good
Make a donation to a charity in lieu of one goodie bag item. It will show your clients who you support and what you believe in. This from Ross Miller, Communications & Marketing Director at the amazing charity Missing People UK. ‘I’m not sure it’s been done before but for a charity like ours it would work brilliantly, either as a bag with a note inside that shares the story of one missing person and what the donation will do to help find them, or a note pinned to a beautiful candle, perhaps: lighting a scented candle to remember those who are missing is something we do at events for families with a loved one who is missing.’
3. Looking back, facing forwards
We took a polaroid, you signed your name upon it, I put it in my wallet, hoping I"d see your face again… The past isn’t another country anymore. Bingo nights are the best in town, vinyl sales are on the rise, and the best songs for shower singing are about Polaroid cameras. Ride the nostalgia wave and surprise your clients with something that reminds them how it felt to be young, and maybe even innocent. Whether it’s a Polaroid camera and a photo of the audience taken at the event, or a Sony Walkman and a set of retro foam earphones, or a copy of Seventeen, the past will remind them they were young, once.
If you think you are ready to do something new with your goodie bags, simply contact one of the Events & the City experts who will help you with new ideas to match your budget, or partner you with charities or talent who can help you and ultimately create something truly wonderful for your next good(ie) opportunity.